The company started to expand into new frontiers of the plaything industry. Four decades ago LEGO started to target young ladies with the adding of furnishings and dollhouses; in 1974 that introduced it is first individuals figures, named Minifigures; and 1979 that expanded in to space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of earrings elements aimed toward young girls. This period also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1970s also noticed the introduction of a method that allowed customers to pick out certain stones they needed to purchase and make their own versions, rather than acquire pre-made packages; this is popular with adults, as well as children. In the same decade, Seglar branched away into medieval territory when using the Castle subject, and in 1980 the company added it is first coach sets to its collection.
In 1989 Lego unveiled the Pirate idea, and with it numerous pirate delivers, what lego vdr users can teach wilderness islands and treasure. The corporation also enhanced its array of facial expression, adding beards, eye patches and lipstick in addition to the normal two eye and smile. Some older Lego hobbyists resented these types of changes, choosing the more simple faces of earlier designs.
As Lego expanded to a huge multinational corporation, completely to find ways to meet up with the requires of their big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded greater selections and faster transport times. Maintain with these demands, the company begun to reduce total production time for new products by looking into making more utilization of computerized set up systems.
